Adam Hollings & Emily Phagoo
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Media Factory: The Digital Consumer Utopia
Social Media Influencers create a physical community and factory for the production of digital media through the architectural spaces of what are referred to as the Collab House. These houses provide for the required production spaces needed for digital media videos and photos, and are managed media production facilities owned by talent scout managers, organizations, and sometimes the Influencers themselves.
Inside the Media Factory of the Collab House, and using themselves as advertisement imagery, individuals are machines for the constant quota driven production of sponsored revenue generating digital media.
The Media Factory functions as a community and hub for digital marketing. The community allows for the necessary personal and social environments used for social media Influencer marketing. From the center of media in New York: Times Square, working your way in beyond the billboards, there are opportunities to collab, form a window into your life, and produce content! Amenities include: gyms, pools, mirrors, living rooms, car flexing areas, activities, individual private spaces, and bathroom video studios! In the recesses of the factory, you can retreat to "solitude", edit your videos, produce private content, and choose to expose or portray yourself to the outside however you wish.
Inside the Media Factory of the Collab House, and using themselves as advertisement imagery, individuals are machines for the constant quota driven production of sponsored revenue generating digital media.
The Media Factory functions as a community and hub for digital marketing. The community allows for the necessary personal and social environments used for social media Influencer marketing. From the center of media in New York: Times Square, working your way in beyond the billboards, there are opportunities to collab, form a window into your life, and produce content! Amenities include: gyms, pools, mirrors, living rooms, car flexing areas, activities, individual private spaces, and bathroom video studios! In the recesses of the factory, you can retreat to "solitude", edit your videos, produce private content, and choose to expose or portray yourself to the outside however you wish.
