JILLIAN SPROUL
Cerve`lo Canadian Bicycle Museum
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Cerve`lo Canadian Bicycle Museum
In the heart of Toronto’s downtown
core, 650 Church St. provides a large corner site with promising circulation
surrounding. ‘Pivot’ proposes a museum dedicated to the exhibition of the
Canadian bike company Cervélo. Bikes will be displayed throughout the museum
for the public to enjoy and educate themselves on the sport of bike racing.
With inspiration taken from the distinct geometries of the Cervélo bike’s body,
‘Pivot’ plays on the idea of pivotal points branching off of a permanent form.
‘Pivot’ works with this idea by
maintaining a central atrium, with a distinct geometry, that allows for pivotal
points to branch off controlling the visitors’ circulation. These intense turns
and new spaces, wrapping the perimeter of the atrium and feature bike wall, allow
for different moments to be hidden then found. Through the material palette of
sleek white metals and pops of vibrant colors, ‘Pivot’ mimics its interior
experience through its external materials creating moments of visual movement
across the front facade and entrance. Overall, ‘Pivot’ controls the visitors
circulation by providing unique moments and focus pieces as hidden spaces
induce the visitors exploration.