Photokeratitis

Photokeratitis acts to simultaneously serve as a backdrop for the displays of furniture as well as a display on its own. Using a MDF skeleton structure with paper fins clad on top, the flickering movement of paper fins creates an impression of a living wall, drawing the attention of pedestrians into the storefront as well as the featured furniture.

The interplay of light qualities with material opacity and shadow becomes critical in the transformation of the project.