In a world driven by digital innovation and technology-lead labour the society has become a subject to a persistent trend of under-employment. In this world, the economy is controlled by only a handful of remaining super companies; the ones that have managed to own and control all the worlds intellectual property, copyrights, and patents. They own our homes, our clothes, our food, and the entire economy. People’s money will not go towards ownership, but rather to buy licences to use products and rent spaces to live. Those who are not guards or lawyers for those of high wealth and power are left competing for jobs and sources of income. Therefore, to survive many have turned to creativity and design. The creative class emerges in hope that they may produce an idea that they can then sell to the Economic Supers.